Diamond Buying Checklist

  1. Select your diamond by viewing it under a high-quality microscope with a diamond expert who can show you how your diamond matches its grading report.
  2. Select your diamond by viewing a selection of diamonds in different lighting conditions placed next to each other so that you can see the difference in fire, brightness, scintillation and luster.
  3. Only choose a diamond with a GIA grading report with an inscription.
  4. Choose only a responsibly sourced finely crafted hand-set ring manufactured in North America with a lifetime warranty on defects.
  5. Do not buy online due to these reasons:
    • A diamond's luster or beauty cannot be determined without viewing it.
    • Whether the diamond falls high or low within each grade cannot be determined without viewing it under a microscope. For example, is the diamond a good SI1 or a weak SI1?
    • It is a major hassle to return a diamond purchased online if it turns out to be disappointing.
    • A diamond’s fluorescence affects its beauty but cannot be determined without viewing it. A GIA grading report makes no determination on whether the fluorescence causes oily or haziness in the diamond.
  6. Choose a diamond with a Lifetime Warranty including a grade guarantee, a trade-in guarantee, and including a no hassle refund so that you can insist on a second opinion.
  7. Don't risk buying your diamond from a jeweler without a highly rated long-term reputation.