Inside TUDORBirth of the brandIn February 1926, Hans Wilsdorf had the trademark “The TUDOR” registered and started making watches bearing that signature on the dial. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.,” specializing in models for both men and women. Rolex would guarantee the technical, esthetic and functional characteristics, along with the distribution and after-sales service.

TUDOR historyHans Wilsdorf’s intuition

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”

WatchmakingThe traditional art of hand craftsmanshipA TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components is relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Esthetics and performance for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigors of time. Exceptional materials, durability and strength of design make each watch a unique object.

TUDOR AmbassadorLADY GAGA

An accomplished musician, style icon, award-winning actress, political activist and philanthropist – Lady Gaga is all of these and much more. With her unique style and charisma, Gaga keeps millions of fans and the fashion community enthralled by her theatrical approach to her art. An Academy Award winner, as well as the holder of nine Grammys, two Golden Globes an MTV Movie Award and 18 MTV Video Music Awards. Lady Gaga has achieved a level of fame and respect few entertainers ever have.

TUDOR AmbassadorDAVID BECKHAM

As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered, “a football player.” This early drive led him to become one of the most acclaimed, loved and successful soccer players in the history of the game. With three major clubs and 115 selections in the English soccer team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.

TUDOR AmbassadorJAY CHOU

Brought up in a family of teachers in Taiwan, Jay Chou was introduced to the piano at the age of four, after he demonstrated an early gift for music. He later on picked up the cello and to this day, still mentions Chopin as his favorite composer. Musician. Actor. Director. Icon. For over a decade, the “King of Asian Pop” has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.

“WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS”