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1. Know your weight. Ask how the weight is certified then make sure it’s weighed again, in front of you.

2. See your actual diamond using a high quality gem microscope with an expert who can show you how the information on the diamond grading report matches your actual diamond.

3. View a selection of unset diamonds in different lighting conditions placed next to each other.

4. Find a sales associate who can help you define your taste in cut by pointing out the differences in fire, brightness, and sparkle.

5. Insist on a laser inscription and an internal photo of your diamond.


6. Insist on a credible Diamond Grading Report and ask a diamond expert whom you trust to show you the characteristics in the diamond.

7. Insist on a maintenance plan that allows you to keep your ring in new condition and guarantees your diamond from loss. Otherwise, you could face a huge future expense rebuilding or replacing your setting or, worse yet, replacing a lost diamond.

8. Insist on a finely crafted ring that is manufactured to high standards with a lifetime warranty on defect.

9. Internet diamonds: Perrywinkle’s never chooses a diamond without seeing it. So why would you?

Thousands of diamonds that fail Perrywinkle standards for beauty and value may end up as internet diamonds that have statistics that seem reasonable. On paper they may appear comparable to Perrywinkle diamonds but they’re not. Most internet sellers never see the diamonds they offer – they wouldn’t know a diamond from Adam. They’re simply slick websites that act as a clearinghouse for diamond companies that ARE “clearing house.”

Determining a diamond’s beauty based solely on statistics is like determining a puppy’s personality based on its papers. After all, are you buying a piece of paper for the woman of your dreams or the diamond of her dreams?

Next Topic: Shape